Finding the Perfect Keywords For You Arcade Site



Posted: Saturday, September 04, 2010

by Eric Smith
http://www.hiddenninjagames.com

Welcome back all you readers. I'm guessing you have read through my previous article about deciding which business model of arcade site is right for you; Traffic trading or User oriented. If not I would definitely go back and check that out first so you can decide how you want your website to run.

Today I am going to be talking about something that is essential for both types of models; Picking your keywords. If you are a beginner to websites you may be questioning yourself what this could mean or why this is possibly of any use. Well, first let me explain something to you. Gaining traffic is the main objective on mostly any revenue based website, right? But where do we find this traffic? Sure, you could purchase it, but what if you are starting off with little to no budget? You could sponsor online games and we will dive into that in a later article, but what if you don't have any experience in this and once again no budget? The answer is FREE TRAFFIC. Woah?! Free?? Where do I get this free traffic from? Okay, okay, chill out. pretty much anywhere you can put a link is free traffic, but we are talking about a source that is significant and gives you good quality. In my own opinion the best source is from search engines. Go ahead and type something in to Google and take a look at the first few listings. Odds are they worked very hard to get placed there and because of it they have a great chance that you will click on them first before moving on down the list. This is what you should do! Firstly, you must to decide what "phrase" or "keywords" you want to place number one as.

Since we are talking about arcade sites here many of you are going to shout out, "I want to be the #1 spot for the key phrase 'flash games'". Please, stop now. You have the correct idea, it is has a very high volume of searches a month and if you could be first one there then that's fantastic but the competition of huge! There are hundreds of arcade sites fighting for that number one spot and many of those arcades are some of the biggest websites on the web. The odds of even ranking on the first page is quite slim and to be honest it would be a difficult battle to get there and it's simply not worth your time. You have to brainstorm of another phrase that is highly searched but is reasonable to reach the front page of search listings.

When I am first trying to figure out a key phrase I usually use Google's handy-dandy tool called "Google insights" that allows you type in a keyphrase and it displays how popular it is and you can even compare it with various other search phrases. Try a few out and uncover a phrase that has a decent amount of traffic and then Google that phrase and look out at the competition. This might take a bit because most arcade websites have discovered all the relatively good niches, but not all of them. If you can discover a phrase that is highly search and not competed for get it! Here are some popular keywords that are used, some very competitive and some not so competitive: Defense Games, Racing Games, Girl Games, Flash Games, Dress up Games, Ben 10 games, Hot Games, Mario Games, Ninja Games, Funny Games, Stick Games, Shooting Games etc.. this list goes on and on

Anywho, look for a keyword that works for you! Once you have chosen a keyword we will work on how to make your site efficient for SEO (Search engine optimization) and SERPS. If you can manage to reach the top spot for that keyword you will start to notice a lot of traffic coming in from all the users going to your site from the searches. One of my sites, http://www.hiddenninjagames.com, is listed #3 for it's keyphrase "Ninja Games". From this I get a good amount of traffic monthly and I used to be at spot #2 until recently because I just slacked off. This gap in traffic between #3 and #1 is very large though, and the higher up you make it on the listings the better. In different article I will tell you about how to rank higher and what tricks you can do to aid you. But now that you have selected your business model and keyword(s) you are on your way!

You may be wondering where one can find the hottest flash ninja games online. Hiddenninjagames.com of course!
This Article has been viewed 371 times. (Not updated in real-time.)
Top-level comments on this article: (2 total)
» left by Nenita Wells
 1 year 262 days ago.
298 fans.
Hi Eric. Welcome to SearchWarp. I do not know anything about arcade site, this article is very helpful for those who are contemplating having this type of business. Thanks for sharing your expertise.
All the best to you.
A fan, Nenita
» left by Island Of Briar
 1 year 260 days ago.
25 fans. Follow Island Of Briar on twitter!
What a moving piece! Thanks, Eric, for sharing this good article. Waiting for your preferable articles...
 
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